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About Us / Our team

Global Cool is run by the Global Cool Foundation. The Board of Trustees regularly meet for dedicated strategic sessions and to work on specific projects and issues. On a day-to-day basis, Global Cool is managed by the Executive Director, Caroline Fiennes.

Caroline Fiennes (formerly Newhouse) - Executive Director

Caroline Fiennes (formerly Newhouse) - Executive Director

Caroline joined Global Cool Foundation because "it's all about engaging people. All the changes we need to make if we're to avoid the massive problems of climate change rely on people understanding the problem and being willing to get involved."

She joined from the Carbon Trust, where she managed a company advising companies on engaging their people on climate change. She previously led the client service business at New Philanthropy Capital, where she helped charitable funders to make the most of their resources: she has worked with well-known names such as the Sainsbury Family Charitable Trusts, Big Lottery Fund, Booz & Co., the Home Office, Morgan Stanley as well as many families and smaller foundations.

She has published work on how UK foundations can best fund international development, and how charities can understand their cost base. All her work draws on her experience in strategy consulting, gained at The Monitor Group.

Naomi Segal - Campaign Director

Naomi Segal  - Campaign Director

Naomi has been responsible for pan-European PR and communications campaigns for a number of corporate brand entertainment properties and sponsorships. She has managed campaigns featuring various world-renowned actors, musicians and household names, spanning everyone from Maroon 5 and Meg Ryan to Sir Bob Geldof and Colin Powell, as well as some of the most popular summer festivals and high-profile red carpet events.

Naomi joined Global Cool because she believes that entertainment is the ideal conduit to engage the mainstream public in charitable concerns and change the way people think about climate change.

Rob Hanlon - Commercial and Sponsorship Director

Rob Hanlon - Commercial and Sponsorship Director

Rob Hanlon is a science graduate who somehow found himself working in the music industry! After a spell at MCPS, managing the licensing team, negotiating deals for the use of music in film, TV, ads and games Rob went on to specialise in brand partnerships.

Firstly at peoplesound.com as head of licensing and brand partnerships and then Warner Music as head of partnership marketing, Rob worked with many blue chip brands such as McDonald's, M&S, T-Mobile, Casio, Strongbow and Disney, helping them integrate music into their marketing campaigns or consumer offerings.

After a brief spell at a digital agency and a career break travelling and snowboarding, Rob joined Global Cool to use his partnership expertise to bring brands into this exciting and important area. Global Cool has a unique approach, making sustainability and low carbon behaviour aspirational and easy for trend setting consumers and early adopters. This offers brands many opportunities for involvement - from sponsorship of consumer campaigns to strategic alliances.

Matt Wheeler - Campaign Manager

Matt Wheeler - Campaign Manager Matt has always worked in and around music, starting off at Polydor Records, the UK's biggest label. During his time in the press office, he handled the UK PR for a host of household names, including 50 Cent, The Cure, Beck, Guns N' Roses and Snoop Dogg. Since leaving in 2006, he's consulted on the music and entertainment activities of several international brands, including Nokia and Chivas.

Working with Global Cool is a perfect fit for Matt -- the work GC does is something he passionately believes in, while his background in entertainment is a great fit with Global Cool's aspirational and inspiring campaigns.