Ok, so we’re all trying to do our bit for the environment but Sean Cornwell and Ed Stumpf are going one step further (or many thousand steps further) by running two of the world’s most extreme marathons – the first this weekend in the Sahara, the second in April at the North Pole.
This morning saw the official launch of EarthFireIce – the athletic duo’s innovative initiative to raise awareness of climate change whilst empowering and educating individuals to do their bit.
Clad in cellophane, to replicate the extreme +40C temperatures the ambitious pair are expected to experience in South Algeria this weekend, campaign founders Sean (32) and Ed (29) jogged back and forth across London’s Millennium Bridge in the drizzle for the assembled world’s media.
Londoner Sean (pictured right) and South African Ed (left) are enduring these heroic runs in an effort to encourage one million people to pledge to undertake simple CO2 reducing actions, such as walking to work, switching to low energy light bulbs or insulating their home.
Visitors to www.earthfireice.com will be able to pinpoint where exactly they are pledging from with a state-of-the-art mapping facility built in association with Google Maps. The campaign will provide a ‘flag’ on the Google map for each individual pledger together with a carbon value for their pledges. The groundbreaking software will also be able to handle images and text, uploaded by each pledger, as part of a drive to compile ‘a million reasons to save the planet’ via a collage of photographs on the Google map.
“EarthFireIce will spearhead a new movement among ordinary people around the world to reduce the effects of global warming by making simple pledges to reduce their own carbon footprint. Each step may be small, but the cumulative effect will be enormous,” said Ed this morning.
Watch this space for more news on EarthFireIce as Global Cool will be avidly reporting from both of their marathon attempts in addition to hosting blogs and footage from the events as they happen. In the meantime, please check out their website for more information and details of how you can get involved.
Good luck guys…
Click here for EarthFireIce website
