Global Cool ambassador Sienna Miller took our campaign to the masses today with guest appearances on the BBC’s television and radio programming.
In interviews on BBC Breakfast, BBC News 24 and Radio Four’s Today Programme, Sienna talked about her recent planet-saving trip to India, where she met with those most vulnerable to the catastrophic consequences of climate change.
The Hollywood superstar also explained the thinking behind the Global Cool campaign – to inspire one billion people to reduce their personal CO2 emissions by one tonne – and just how easy it is for you to do your bit.
“If you turn your central heating down by one degree, that’s a tonne of carbon,” the actress explained. “We all have to start being really pro-active. It’s not the time to say, ‘It’s someone else’s responsibility – they’ll do it’. We have to all start doing these little things.”
Looking positively splendid in a Global Cool ‘The People Versus Global Warming’ t-shirt, Sienna went on to tell viewers how they can further help the cause by recycling their old mobile phones.
Global Cool is set to join forces with Vodafone in the UK to recycle 500,000 old mobile phones and chargers – sparing the world a chunk of unnecessary CO2 and raising funds for the Global Cool Foundation and its planet saving projects across the globe.
Keep checking back with us to find out how you can get involved.
Click here to pledge to reduce your CO2 emissions with MyCO2.
Click here to nab yourself a Global Cool t-shirt – just like Sienna.
And click here to watch Sienna’s BBC News 24 interview.
This is the response to Sienna Miller appearing on Today that I put on the their message board earlier today:
I thought Sienna Miller was terminally patronising this morning. The message seems to be “if all you little people could make fewer cups of tea or turn your heating down I will then counteract the efforts of hundreds of you by flying first class to my next film set”. If she was really serious she could announce that she is devoting her career to the UK theatre and film industry for the next two years and will not fly anywhere unless absolutely necessary.
And, more importantly, the fatal flaw in her argument is to ask for everyone to reduce by the same amount. Well …………no! What we should be doign is reducing by the same PERCENTAGE of our current outputs. If you do that then maybe you can “be in our gang” Sienna.
Comment by Tony J — August 22, 2007 @ 1:07 pm
‘Tony J’
Aren’t you missing the point a little? Ms Miller has a job that envolves flying, she is hardly professing to be perfect. Suggest you loose the chip on your shoulder and turn your heating down.
Comment by anna r — August 22, 2007 @ 1:23 pm
Thank you anna r - your comment on my post has made me laugh out loud during a hard day’s work. By the way it’s “lose” not “loose”. TTFN
Comment by Tony J — August 22, 2007 @ 3:20 pm
Oh I see - anna r’s company sells…….patio heaters! Hmmm she’s in a position to comment isn’t she?! LOL
Comment by Tony J — August 22, 2007 @ 3:23 pm
I think it’s great that Global Cool is getting so much air space at the moment, and Sienna’s appearance on BBC Breakfast (etc) today surely only helps with this. I looked at the website for the first time today and joined up, so it worked with me! As for the message, I think it has to be that little things do actually make a difference. It would be great to see everyone reducing their output on a percentage basis, but I think (unfortunately) lots of people won’t do anything at all if they think the little things don’t help. And, hopefully, if we can get people doing a little bit to start with - once they see how easy it is they’ll do more! But in the meantime, let’s work together and not take swipes at each other - we’re all actually on the same side.
Comment by Helena — August 22, 2007 @ 3:45 pm
Celebrity worship isn’t restricted to ‘low-brow’ media…
High-brow newspapers and broadcaster regularly rue the rise of celebrity culture in the UK. However, when celebrities endorse the favoured issues of the liberal media elite — from Darfur to poverty reduction — they are embraced without question. Inte…
Trackback by Design and Society — August 23, 2007 @ 10:19 am
As usual Sienna Miller will do anything to get in front of the media. Telling people to reduce their carbon footprint when your own is probably 100x theirs is utterly disgraceful hypocrisy.
Tackling the global warming problem is too important an issue to be left to ‘celebrities’ like Sienna Miller.
Comment by Dave — August 24, 2007 @ 11:52 am
the reason so many celebrities end up endorsing or promoting campaigns nowadays is because the general public buy their magazine and watch their films becoming fasinated with the life of these people…. so wot is the problem with them using this voice theyve basically been granted by the public to raise awareness of issues effecting all of us. id say well done and thanks to them. and tony j u seriously need to remove that stick from your b**kside
Comment by danielle — September 10, 2007 @ 1:36 pm