Be a Superhero with Global Cool and Vodafone
September 21, 2007 at 11:44 am
Vodafone
Global Cool and Vodafone have joined forces in the UK to recycle at least 500,000 old mobile phones, sparing the world an enormous chunk of CO2 and raising funds for the Global Cool Foundation’s planet saving projects across the world.

The average mobile phone user in the UK upgrades their handset every 18 months. These unwanted mobiles then end up in landfill or gathering dust in drawers and cupboards across the country.

This is despite the fact that a massive 90% of the materials used in mobile phones can be recycled and reused. A recent report estimated that the UK’s unwanted and unrecycled handsets are worth £1.1 billion.

So Global Cool and Vodafone have teamed up to inspire the UK’s mobile users to recycle their old handsets and help save a planet, launching a multi-platform promotional campaign starring Global Coolers Sienna Miller, Rosario Dawson and Kate Bosworth.

As well as saving the energy and precious resources required to manufacture new handsets – not to mention drastically reducing landfill waste – recycling your phone with Vodafone will help fund two Global Cool projects.

The Million Superheroes Campaign is set to drive one million people to sign up to Global Cool and pledge to reduce their personal CO2 emissions. SolarAid, a non-profit organisation established to fight global poverty and climate change, is launching an initiative in Zambia to help small enterprises develop solar energy for the country’s poor, reducing their energy bills and raising their standard of living.

Simply take your old mobile phone, batteries and accessories to any Vodafone store in the UK, and be a superhero today.

Click here for more information.

And click here for more on SolarAid.