In a one-to-one for a green.tv Green Talk podcast, Julian discussed the business of climate change, the role of celebrities in spreading the word and the pros and cons of Live Earth.

“Working with celebrities, you need to make the information they’re dispersing bite-size,” explained Julian. “It needs to be backed up by one true campaign, where there’s one website, where there’s one unified message, or a series of small actions that are really bite-size and that can be conveyed easily.”

Julian added: “I think the problem with Live Earth – and it did many great things for the green space, putting the issue out there – but the problem with it was, and I’ve gone on record many times with this, the message was too awkward, it was too convoluted, it was too many and I think people lost interest by not getting that nourishment that we take great care to deliver.”

To watch the full interview, click here.