By Emma Cheshire
We gave you a taste of Goodone a couple of months ago as part of our Real Apprentice series – remember the tight-fitting up-cycled Autum/Winter wardrobe that could work with any winter-warm boyfriend knit or blazer? And the designer knits that edged-up the luxe sportswear trend?
Well, now they’re working on a Basics range. Think American-Apparel-meets- Acne-meets-Burbery-Prorsum and you’ll be envisioning this new range from partners Nin Castle and Phoebe Emmerson.
Goodone’s designer sportswear is adding this new line to its high profile sustainable fashion image. Girls all over the country have wanted to own a piece of their bespoke high quality clothing, but sometimes student budgets just don’t give enough leeway to own the perfect ‘make my boyfriend jealous’ dress. But with this range everything changes. Those cheap ‘wear me once’ dresses from other high street lines can now be replaced by beautifully made, unique, wearable pieces at an affordable price!
Ranging between £25-£80, now an outfit from Goodone’s Basics can be part of your weekly spend. Say no to another pack of pasta from Sainsbury’s, go online and put the money towards some bright, bold knit and jersey statement pieces to either layer and get you through the everyday, or dress them up for a night out.
In this range Goodone will combine the brighter reds and blues of this year’s Spring/Summer collection with the darker shades of the 2011 Spring/Summer line. They are bringing back some of our old favourites but they will be frequently updating the online store with new pieces.
And don’t forget one of the most exciting sides to their business: the option they offer to create bespoke pieces for you. You pick the design from their online store, email them and ask for the colour you would most like it in and they will do their best to find you the perfect match. Sound good? Then get a move on and secure your own piece of Goodone, and just wait until you see the new pieces made in collaboration with F&F at Tesco that come out on 6th December.
More on that very soon…






