Colin Firth may be the King of England but his wife is the queen of fashion

We adore Colin Firth, but since 2009 we’ve had our eye on his missus Livia Firth. Along with her friend Lucy Siegle, Livia has been working towards bringing sustainable style to A-List celebrities on the red carpet. Cleverly dubbed the Green Carpet Challenge, Livia’s project means we’re seeing countless celebs getting involved in an ongoing ethical fashion initiative.

This year alone we’ve seen Meryl Streep in stunning eco-friendly Lanvin and Cameron Diaz in a dazzling Stella McCartney organic silk number. Firth’s Green Carpet Challenge has also brought ethical designs from big names like Chanel, Gucci, Yves Saint Laurent and Armani. We love seeing such a shift in sustainable style, and it’s great that so many famous faces have jumped on board too.

Check out our gallery below featuring Amy Smart, Lily Cole, Carey Mulligan, Helena Boham Carter and more. We’ve even chucked in a few pictures of Livia in some of our favourite eco-outfits. All photos are courtesy of the Eco Age Green Carpet Challenge Blog (which is a darn good read if you have the time)…

Here comes the science bit…

Global Cool wants you to lead a green and happy life. This article can help you to be green by:

1. Wearing vintage, upcycled or pre-loved clothes instead of something new
2. If you have to shop make sure it’s at a great ethical clothing boutiques to keep the planet happy.

Pics: Eco Age Green Carpet Challenge Blog