School of Cool #98: How to be a style icon like Lauren Conrad

on in Fashion

Because being cool doesn’t have to cost the Earth…

Lauren ConradSo, who is she?
You may remember Lauren Conrad from shows like Laguna Beach and The Hills - with every part of her life being filmed. She’s also tried her hand at being an author and a fashion designer too showing that this is one career driven girl.

Impressive. What else do I need to know?
An odd fact we found out about Lauren is that she hasn’t checked her voicemail in over four years – proof that sometimes plugging out is the best idea around.

She’s a cool girl, but why is she a Global Cool girl?
In 2012, the pretty blonde launched her very own eco-friendly accessories line called XO (eco). Lauren designed the line with help from eco-conscious company Blue Avocado and Repreve, a recyclable material company. The line is packed full of accessories like a clutches, hair straightener covers, a lunch kit, a cafe tote and more.

Each product is made from Repreve’s recycled material, which is crafted from reclaimed, used plastic bottles. It is then recycled into yarn for items like Lauren’s. For example, her beauty kit is designed from 6.5 recycled plastic bottles, and her hot iron bag is made from three recycled plastic bottles.

“As a designer, I hope that my choices for this collection raise awareness around the importance of environmental sustainability and green products. Eco-friendly is not a fad–it’s the future. And with my new line, you will have some cute eco options to pick from :-) ,” she says on her website.

“At the end of the day, I encourage you to get inspired to join me in this green adventure by opting to go eco chic. Together we can create the ripples of awareness that can inspire a positive impact on our beautiful oceans and environment of which we will be supporting organizations that focus on ocean recovery efforts through the collection.”

Lauren’s proved she’s anything but an airhead and we think it’s great to see another famous face jump on the green bandwagon. Woohoo!


frankensteinHere comes the science bit…

GC articles show you one of four ways (the one in bold) to live greener…

/ Be a winner (not a binner) /
/ Turn up the style (not the heat) /
/ Love the trend (not the spend) /
/ Do it in public (not the car/plane) /


Pic: PA Images

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