Brought to you by Fashion Conscience
We were really pleased to hear that Orsola de Castro of great ethical fashion label From Somewhere won an Observer Ethical Award for Fashion and Accessories.
Orsola has been running her ground-breaking label From Somewhere since 1997, upcycling rolls of fabric and initially odds and ends into new, innovative and stylish designs. More recently she utilises ends of rolls from designers in Italy with a professional finish and own designer price tag.
She is also the phenomenally energetic driving force behind the Estethica, the ethical fashion arm of London Fashion Week, where twice a year the best in new ethical designer fashion labels show their collections.
From Somewhere recently launched a collection for Tesco, alongside other ethical clothing designers Goodone, to try and bring sustainable fashion to the masses through the high-street giant, and through a friendship with Livia Firth, she helped dress the wife of actor Colin Firth (who was nominated for an Oscar), green on the red carpet.
Orsola is an amazing example of a pioneer who has kept to her principles and seen the ethical fashion market grow substantially in the last five years and pushed the markets and opportunities for all, in particular supporting new young designers and trying to encourage people to buy and dress more ethically and sustainably. She is a very worthy winner.
McDonalds is known for its generosity in helping out charitable causes. Most restaurants, even those such as Chile’s and Applebees are often willing to donate. They know that the recipients of those meals will see their logo and may visit their restaurant because of it.