DREAM JOBS: Meet the lady who knows what real Style Is all about…

on in Fashion

Because doing what you love doesn’t have to cost the Earth…

Style IsIn this inspiring series we speak to successful entrepreneurs who are proving that success in business doesn’t have to cost the Earth…

We’re sure you’ve all noticed how much we love eco fashion. So what’s not to love about Style-Is? Global Cool caught up with Ceri Heathcote to find out more…

Ceri summed up the company as “a search engine for sustainable fashion, making it quicker and easier for shoppers to make a sustainable choice by bringing over 100 brands together in one place.” It’ll certainly make our shopping excursions easier!

Style-Is started from just Ceri’s love for fashion and her blogging and marketing skills, and the successful lady told us more about how it grew: “To start with I just worked in the evenings and on weekends but after about 6 months, I decided to give up the day job because I was so busy. Since then I have continued to write and market through my own blogs and websites but decided that I wanted to promote ethical and sustainable fashion and style as that seemed like the right thing to do.”

Being green is a big part of Ceri’s life, and she told us: “Sustainability is hugely important to me as I think it is very selfish for us to use up valuable resources and trash the world for future generations (including my children and grandchildren). As the world population grows, I believe that finding new and eco friendly ways of living is key to survival both for humans and other species. We all have a part to play!”

Her main goal is “to see ethical and sustainable fashion become the norm rather than the exception.” Ceri went on to explain “My new website and some other projects that I am working on will play a part in doing this and increasing consumer awareness of the beautiful and sustainable choices that are out there.” Hear hear!

We’re so excited to see what’s next for Style-Is and Ceri and she told Global Cool “I plan to develop and promote my website style-is.co.uk to make it even bigger and better with more brands, more choice and perhaps even a star system so consumers can work out how sustainable a brand is. I will be making use of the latest technology (including mobile and apps) in marketing to ensure that sustainable fashion is out there and able to compete with conventional fashion brands. I will also be organising events to help support ethical fashion brands and promote sustainable fashion.” We cannot wait to come along either!

Also did we mention that Style-Is has a sale on at the moment? Excuse us while we go and spend all our January pay…


frankensteinHere comes the science bit…

GC articles show you one of four ways (the one in bold) to live greener…

/ Be a winner (not a binner) /
/ Turn up the style (not the heat) /
/ Love the trend (not the spend) /
/
Do it in public (not the car/plane) /


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