Stand out from the crowd! Our favourite online shops for the best ethical fashion finds

Feeling less than enthusiastic about your wardrobe collection and the endless monotony of high street stores? Be inspired by these hot eco-clothing stockists and give your style a green-over…

1. Goodone
We’ve had a crush on Goodone designs for so long that we can’t even remember when we first fell in love with them. Perhaps it was during a little chat at London Fashion Week or maybe it was when they gave us their heart, but either way we adore them. They’re an award winning independent fashion label that truly represent the modern London lady. Goodone specialise in ‘up-cycling garments, recycling fabrics’ and are famous for their bold, colour-block styles.

2. Fashion Conscience
Just like any other online clothing shop, Fashion Conscience has beautiful dresses, bags and shoes ready and waiting to be viewed, purchased and loved. The difference is that you’re able to choose from organic, sustainable, vegan, fair trade or recycled clothes. They sell products from all the best ethical designers including Vivienne Westwood and Komodo too.

3. Annie Greenabelle
Annie Greenabelle is an ethical women’s clothing brand, that makes dressing ethically anything but frumpy.  All their stunning garments are made with organic and Fairtrade certified cotton, and the entire range is very affordable. They also often use reclaimed and end-of-roll fabrics which means many items are completely unique.  Check out their new Spring/Summer collection here.

4. London Frock Exchange
If you’re sick of never having anything to wear but can’t quite find the budget for endless shopping then this website for you. Pick and choose from an endless wardrobe of frocks whilst getting rid of some of your unwanted dresses at The London Frock Exchange, and take Swishing to a whole new level. The site will be down until Summer 2012, but check it out then for some truly gorgeous bits.

5. Fashioning Change
Fashioning Change believe that everyone should be able to wear stylish brands without having to compromise on their ethics. The site helps you find fashionable eco-friendly and ethical alternatives to top brands and designs. We particularly like their Wear This, Not That section, which gives you more ethical (and usually cheaper) versions of catwalk style.

6. People Tree
People Tree stock beautiful, ethical fashion whilst working to improve the lives and environment of the artisans and farmers in developing countries who work to make it. One of our favourite fashionistas Emma Watson has even designed a range for People Tree, and it’s pretty darn fantastic. They also have regular sales where you can pick items for as little as £5, so you can compromise on price rather than style.

Here comes the science bit…
Global Cool wants you to lead a green and happy life. This article can help you to be green by:

1. Wearing vintage, recycled or pre-loved clothes instead of something new
3. Shopping at a great ethical clothing boutiques like all the ones above. For more ethical shopping ideas visit StyleWithHeart.com

Pics: Goodone, Fashion Conscience, Annie Greenabelle, Fashioning Change and People Tree.

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