Because being being cool doesn’t have to cost the Earth…

By Javid Rezai-Jorabi

With the chilly weather creeping in, it’s time to take care of those lovely locks – and we’re not just talking about the ladies. Listen up lads: Do you want your hair looking fresh, feeling smooth and keeping strong? Aveda has the perfect answer for the modern man struggling to find the right hair products.

Aveda’s mission is clear: to care for the world we live in while creating fabulous products! To top it all off, the masculine and industrial-inspired design of the products are made from nearly 100% post-consumer waste packaging – so not only are you keeping your hair fresh, you’re staying green as you do so.

The Pure-formance shampoo smells delectably citrusy which will be sure to add a flair of spice to your day. Aveda assure their customers that the shampoo is clinically proven to keep your head feeling fresh and healthy.

Finish off your hair routine with the pure-formance gel, the perfect mesh of smelling good, being light on your hair and no flaking – sounds just about ideal to us!

Keep your hair looking good and naturally shiny with these manly must-have products of the month, courtesy of the great people at Aveda. Check out more from their ethical collection now.

Here comes the science bit…

GC articles show you one of four ways (the one in bold) to live greener…

/ Be a winner (not a binner) /
/ Turn up the style (not the heat) /
/ Love the trend (not the spend) /
/ Do it in public (not the car/plane) /

Pic: Calvin Merry.