‘Nearly £500 on clothes I’ve never worn? You’re having me on!’

We’ve all made an impulse buy that we’ve later regretted but how can these minor wardrobe malfunctions effect the planet?

In an attempt to stop this fashion faux pas, Global Cool is encouraging people to recycle their unworn clothes through holding and attending ‘swishing‘ parties. We’ll also introduce you to online swapping sites where you can swish away from the comfort of your keyboard.

As part of our ongoing climate change campaign, we at Global Cool recently interviewed 3,500 women up and down the country and were shocked to discover that, on average, each spent a whopping £470 in 2008 on clothes they are still to wear. When repeated across the population, this pattern added up to a colossal £11.1 billion worth of abandoned items.

We were also staggered to learn that women who shop online are twice as likely not to return unwanted garments compared to purchases made on the high street and — of those interviewed — 10 percent confessed to binning unwanted items, which effectively contributes to the shocking 900,000 tonnes of clothes ending up in landfill every year.

That’s right, these collective misadventures in retail have a pretty big impact on the environment. In fact, by our reckoning, they annually produce around 8 million tonnes of CO2, which measures up to a carbon footprint greater than the household emissions of Wales.

Keep an eye on this space for more announcements, tip, offers and competitions.

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