1) Global Cool is here to save a planet because we haven't got anything better to do.

2) Global Cool belongs to Sienna Miller, Heather Graham, 11-year old Isabella Ramchandani and anyone and everyone else who wants to be part of it.

3) Global Cool is called Global Cool because unless we make fighting climate change cool nothing will happen - and that's not cool.

4) Global Cool is backed by the biggest names in popular entertainment and the smartest brains in environmental science, who know that a billion people X a one tonne reduction of CO2 per person = a billion less tonnes of CO2 = a significant slowdown in global warming.

5) By showing you how to Be Cool, Global Cool helps you do all the things you can do to save a planet. By allowing you to donate a Tonne of Cool, Global Cool helps you do all the things you couldn't otherwise do to save a planet.

6) For the next ten years, Global Cool is partnering with amazing people, events and companies to help save a planet. Attracted and inspired by entertainment, and by getting as many people as possible to do their bit, Global Cool will actually slow down global warming.

7) Global Cool is based in London and Los Angeles and is interested in expanding to any other major city in the world beginning with the letter 'L'.

8) Global Cool is going to bring entertainment to the environment. It's going to put on shows and send you playful texts and sing to you and tell you stories and tease you until you care.

9) Global Cool is here to stir one billion people to join the fight of their lives: The People vs. Global Warming.

10) Rather than dwell on the negative effects of global warming, Global Cool's ten-year campaign concentrates on the power of the individual to affect climate change. Remember, we are our own best shot.