This week’s app is brought to you by Going Going Bike…
Would the reward of vouchers and discounts from a retailer like Marks & Spencer – sellers of the hugely popular Percy Pigs snack – make you walk or cycle more?
Such an incentive scheme is being launched by TFL, to get more walking and cycling in London. The transport authority is teaming up with Recyclebank to offer a rewards system that has been successfully tried and tested in the US (though based on recycling as opposed to cycling/walking). A number of UK local authorities are also working with Recyclebank to offer a rewards system based on the recycling of products.
People who join up to the rewards system are awarded points for trips made by bike or foot. They can then redeem these points with Recyclebank collaborators. Recyclebank will use an in-phone app to record the journeys and reward the points, so say goodbye to your car keys and hello to saving money!
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Pics: Luca Violetto and iTunes
