Swishing? A swish? A swisher? The swisherati? The swishset?! Just what are we on about?! Well, it’s a little thing that could have a big impact, it’s fun and productive and could possibly get you a new wardrobe as well as help the environment.
It’s called swishing, and it rocks!
Swishing happens when a group of people get together with clothes they’ve either never worn or lost interest in. You know, that pair of jeans that seemed to fit well in the store’s mirror, but at home it’s a different story. The little black dress whose potential spectator cancelled at the last minute. These people get together with their unwanted clothes with the aim of giving them a new home, and also hoping to fill their new closet space with a few pieces that someone else wants to pass on.
Check out some of our videos here and articles below to find out more…
We’ve been encouraging you tostart swishing your clothes. We want you to try and help out the environment by swapping clothes in a fun way, rather than chucking out those unworn glad rags and contributing to the vast amounts of clothes that go to the landfill each year and the vast amount of carbon that is wasted in their production…
Read moreSo, to top yesterday’s swishing off with a bang, we celebrated Estethica, the British Fashion Council’s eco-sustainable fashion initiative, with a party at the very fabulous private members’ club Molton House in central London. Estethica definitely deserved credit, as far as we’re concerned, for making such great strides to get the fashion industry to take care of our environment…
Read moreWe’ve been talking about it on a weekly basis, we’ve been getting excited and inviting people to come and join in, and today the Global Cool Swishing Party took place…
Read moreSo it’s official, we’re holding our very own swishing event during London Fashion Week as well as a very exclusive VIP party with Estethica and as you can imagine, we’re seriously excited!
Read moreIn the UK alone over a million tonnes of clothing ends up in landfill each year. That’s a lot of wasted clothes, and a lot of items that probably never even saw the light of day, and you know, a lot of things that could have been swished.
Read moreLooking good these days not only comes with a price to your purse strings; it also costs the planet a packet too.
Read moreWe’ve all made an impulse buy that we’ve later regretted but how can these minor wardrobe malfunctions effect the planet?
Read moreKicking off our fashion campaign we want to introduce you to the fine and noble art of swishing.
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